• Strategi Pemasaran Digital Agency Jakarta

    Strategi Pemasaran Digital Agency Jakarta

    Digital agency Jakarta inilah strategi pemasarannya. Pemasaran digital atau digital marketing banyak diterapkan perusahaan besar dan usaha kecil untuk memasarkan dan mempromosikan produk yang dimiliki. Pemasaran digital adalah sebuah bentuk strategi untuk mempromosikan produk atau merek dari sebuah usaha menggunakan media digital. Pemasaran digital ini erat kaitannya dengan media internet. Hal tersebut dikarenakan media internet merupakan sebuah sarana promosi yang sangat ampuh. Saat ini hampir semua orang di seluruh dunia mengenal dan akrab dengan internet. Itulah mengapa promosi melalui media internet mampu menggaet konsumen secara lebih luas. Kehadiran pemasaran digital ini tentunya menciptakan sebuah lapangan kerja baru, yaitu jasa digital agency Jakarta.

    Strategi pemasaran digital agency Jakarta:

    Jasa ini bertugas untuk membantu anda dalam menjalankan pemasaran digital untuk perusahaan atau sebuah usaha anda. Pemasaran digital ini memiliki banyak manfaat dan keunggulan dibandingkan dengan pemasaran secara konvensional.

    Pemasaran secara konvensional seperti penyebaran brosur, pemasangan baliho tentunya membutuhkan biaya yang cukup besar dan juga hanya mampu menjangkaku konsumen lokal. Jika anda memasang baliho atau membagikan brosur, hanya orang tertentu saja yang dapat membaca informasi terkait usaha anda. Namun jika melalui media internet, anda dapat membuat website secara gratis dan dapat dibaca semua orang bahkan hingga mancanegara. Namun promosi yang dilakukan melalui media internet tidak dilakukan dengan sembarangan. Diperlukan suatu keahlian untuk menciptakan website yang memiliki tampilan menarik agar dilirik oleh para pengguna internet. Selain itu diperlukan juga cara khusus agar website usaha anda selalu ramai pengunjung. Nah, disaat itulah jasa digital agency Jakarta dibutuhkan.

    Jasa digital agency Jakarta akan membantu anda dalam pembuatan website dan mendesainnya agar memiliki tampilan menarik. Jasa ini juga akan menampilkan informasi terkait tentang usaha anda dengan kata-kata persuasif sehingga mampu menarik minat konsumen. Selanjutnya jasa ini akan bekerja untuk mengiklankan situs website anda dengan cara yang profesional. Setelah situs website anda tersebar, maka semakin banyak pengguna internet yang mengunjungi website anda. Itulah bagaimana cara kerja dari jasa yang menyediakan strategi pemasaran secara digital.

  • Alternative Pemasangan Iklan Facebook Paling Praktis

    Cara Pasang Iklan di Facebook

    Belum memahami bagaimana cara pasang iklan di Facebook yang tepat dan efektif? Tak perlu khawatir, anda juga masih bisa memasang iklan Facebook sesuai kebutuhan dengan menggunakan jasa periklanan digital yang profesional dan terjamin. Hal ini dapat dikatakan sebagai alternative cara terbaik yang bisa dilakukan untuk memasang iklan di Facebook dengan mudah dan praktis apabila jasa yang anda pilih merupakan jasa pemasangan iklan Facebook yang tepat dan terbaik.

    Partner Iklan merupakan salah satu jasa yang siap sedia memberikan teknik dan cara pasang iklan Facebook yang efektif untuk anda sehingga iklan yang ingin anda sampaikan ke ruang public melalui media digital dapat terealisasi secara optimal. Berikut ini beberapa hal yang membuat Partner Iklan dipercaya sebagai jasa yang tepat untuk anda, yaitu:

    1. Berpengalaman dalam dunia digital marketing.
    2. Menyediakan berbagai jenis iklan Facebook dengan kualitas tinggi.
    3. Mengandalkan tenaga ahli dalam setiap layanan digital yang ditawarkan.
    4. Menghasilkan iklan yang efektif menarik perhatian.

    Karena menyediakan layanan pemasangan iklan di Facebook yang beragam dan bermanfaat untuk memajukan suatu usaha, tak heran jika Partner Iklan sangat pas dijadikan sebagai rekan anda dalam mengiklankan dan mempromosikan suatu bisnis atau usaha. Dengan cara pasang iklan di Facebook yang efektif dan tepat, maka hal ini patut dikatakan sebagai alternative periklanan terbaik dalam dunia digital.

  • Dunia Digital Advertising dan Kemanfaatannya untuk Pemasaran

    Digital Advertising
    Digital Advertising

    Digital Advertising

    Semakin redupnya era iklan secara konvensional, membawa angin segar pada teknologi digital advertising yang memberikan banyak pencerahan serta kemudahan bagi setiap orang. Khususnya bagi para pengiklan yang memang benar-benar mempunyai sebuah produk untuk diperjualbelikan, iklan jenis ini tentu saja membawa banyak keuntungan yang tentu saja berimbas pada meningkatnya nilai jual produk mereka dan akhirnya menambah jumlah saldo keuangan mereka. Tidak hanya itu saja, kemunculan era baru dalam dunia periklanan ini juga menumbuhkan lapangan usaha baru yaitu publisher.

    Publisher atau yang lebih dikenal dengan penerbit iklan, apabila menggunakan media internet advertising juga akan memperoleh banyak keuntungan. Bahkan hanya dengan berbekal sedikit pengetahuan tentang internet serta komputer yang bisa digunakan untuk mengakses internet mereka bisa melakukan pekerjaannya, bahkan ketika dirumah. Selain itu juga manfaat yang didapat antara lain:

    • Implementasi berbagai format iklan dengan mudah dan menarik,
    • Banyak ide kreatif yang bisa diperoleh dengan cepat,
    • Jangkauan iklan yang dibuat bisa diatur dengan daya jangkau yang luas bahkan bisa juga disaring sesuai keinginan.

    Dari segi pemasaran, memang perkembangan jenis iklan ini sepertinya menjadi sebuah solusi cepat dan murah bagi para pengiklan yang tidak ingin mengalami kerepotan dalam hal pemasaran. Bahkan bila pengiklan tersebut bisa mengoperasikan serta tahu seluk beluk internet, tentu saja akan membawa keuntungan tersendiri. Memang penggunaan digital advertising saat ini sangat membantu anda dalam melakukan segala macam pemasaran sesuai yang anda inginkan.

  • Internet Marketing Online

    Marketing Online

    No matter what your business, Internet marketing online is a tempting option. Online Internet marketing used to be a useless pursuit for all but a few businesses. So few people bought things online that there was no point in even trying. Although mass e-mail marketing already had some appeal, it was much better to put your efforts in another direction. It is strange how quickly things have changed, and how profoundly. Internet marketing online now is crucial, even for local businesses.

    My business experiences provide a great example of the way that Internet marketing online can turn things around. For the past 5 years or so, I have run a gourmet restaurant. Our regulars loved us, but the word was not getting out. We tried everything. We enlisted the help of a marketing and advertising company which ran us through the whole standard program. We gave out coupons, took out ads in the yellow pages and the local papers, and even tried telephone marketing. No matter what we tried, however, nothing worked. Things were desperate. Then we tried Internet marketing online.

    To say that I was amazed would be a serious understatement. I have heard of the successes of Internet marketing for online businesses, but ours is not an online business. I had no idea why Internet marketing online would even work. Why would people look for a gourmet restaurant on the Internet? It wasn’t like we delivered our food. Whatever the reason, Internet marketing online seems to have turned things around. Within a month of starting to use online marketing Internet, our business was booming. There was even a lunch crowd! Normally, we only had one busy time of night: the dinner rush. Since starting Internet marketing online, however, we have literally had to turn people away. It just blows my mind!

    Of course, Internet marketing online must be handled carefully. You never know who is going to link to your webpage, or what kinds of mentions you are going to get on the Internet. I have never believed that all publicity is good publicity. This may hold true for some businesses, but in the restaurant businesses things are different. If you’re going to use Internet marketing online, you must be sure to use a respectable online advertising firm. It is almost impossible to devise an Internet marketing strategy if you have had no experience with the medium, so it is crucial that you find someone you trust to work with.

  • The Pros and Cons of Internet Marketing

    internet marketing

    Those who are in the Internet marketing field who are doing well and have found a lot of success, can at times make this career sound like it is a walk in the park. This is sometimes misleading for those who are just getting into Internet marketing however since every job always has pros and cons. There are also a lot of gurus out there who claim that people can get rich quick if they come an Internet marketer and use their strategies to do it and that type of hype can also give the field a bad rap.

    Internet Marketing

    Internet Marketing

    Marketing online is not all that it it made out to be by some, but there are still a lot of positive aspects about this career field and some of the things people may hear are true. There is so much information however, that it is hard to determine what the pros and cons of Internet marketing really are. Here is a short list of several of the pros and cons of internet marketing so that those who are just getting started in this career can weigh things properly.

    Pros of Internet Marketing

    • As a marketer on the Internet, you would be your own boss in most instances. Sometimes people decide to work for other marketers before going out on their own, but the majority of them have their own business and control their own fate. This gives people in the field flexibility when it comes to scheduling, time, spending time with family and taking vacations.
    • Marketers can choose to work from home if they wish. The only equipment or supplies that are really needed is an up to date computer, Internet connection (preferably high speed) and a cell phone. This makes the start up costs really low because a lot of people already own computer equipment and cell phones.
    • Even though the recession has hit everywhere, people are still going to buy online and use the Internet for many years to come. It does not look like people are going to stop being interested in being online any time soon and the technology is only getting better. Due to this, the Internet marketing field will also be around for many years to come.
    • Those who work hard and dedicated themselves to marketing online can make a full time living. It is not something that will happen overnight, but with determination and the right skills, there is the opportunity to make a decent living working online as an Internet marketer.
    • Internet marketing can be done any time of the day or night, which makes it great for stay at home parents or for people who work in the field as a second job.

    Cons of Internet Marketing

    • It is a very competitive field and there are people who have been marketing online for a well over a decade. There are also several people who try to get into the field on a daily basis. Due to this, some of the niches that are marketed online are very saturated and it is hard to get into them without having the proper strategies.
    • It is not a way to get rich quick and it does take a lot of time, determination and the right tools in order to start making a full time living from Internet marketing. It can be done in a short amount of time, but it is classic case of people getting back what they put into it.
    • Due to the recession, consumers are spending less on unnecessary purchases. This means that there has to be a need for the product or service that is being marketed in order for consumers to be willing to buy.
    • It can take up a lot of time when a person is first getting into the field.
    • Becoming a good Internet marketer means earning respect from both consumers and from other Internet marketers. This respect and trust can take a little while to earn.
    • The industry gets a bad rap sometimes because there are some Internet marketers who act unethically in order to make money quickly.
  • Marketing Or Advertising As a Very Broad Concept

    marketing or advertising

    Marketing or advertising is a very broad concept. It includes various modes of advertising i.e. television, internet, radio, print ads, brochures, social networking sites and the word of mouth. Advertising is also very essential for any product to ensure that product gains market in the long run even after the halt to advertising. Therefore digital marketing branch of online marketing is extremely important. Digital marketing aims at targeting audiences through the TV, radio, mobiles and the internet. It tries to target people of all genres. It is also responsible for long term marketing. As sometimes the promotional mail sent to a person may end up remaining in his mail forever if he doesn’t delete it from his inbox.

    Digital marketing is a bigger concept and is not just limited to internet. It also includes mediums like telephones, cell phones, and SMS/MMS and digital banners. It is a much broader concept than online marketing. It also covers larger amount of people and hence helps at getting large number of customers. There are two different methods of digital marketing namely the Pull and the Push method. Both of them are equally important and have their own set of pros and cons. I’ll be discussing each method in the preceding paragraphs.

    Marketing & Advertising

    Marketing Or Advertising

    The Pull method of digital marketing would require the customer to reach out to the market or the internet to look out for the product they need and want. Here the customer would have to put in more effort in going to the hard work to search for the material. The marketers such put the information on the display. The pull method of digital marketing is entirely dependent on the customer and his needs as the customer goes to the internet to browse through different information of his choice. Checking out blogs, articles, ads hosted on various sites are all a part of this pull method. It can be basically understood as the advertisers pull the customer’s attention to their ads online.

    The main disadvantage of this pull method of digital marketing is that the customer may miss out on some information which comes out in the form of pop-ups, if the customer has a pop-up blocker. Also if the ads posted by advertisers are not attractive enough, then they may lose out on some business. The next method of digital marketing in online marketing is the Push method, where the marketer pushes or imposes information on the customer through e-mails, SMS/MMS etc. it ensures better targeting and data along with faster and consistent delivery of messages. However this method targets small number of audiences and is costly as well. Therefore, while going for digital marketing in online marketing techniques one should always select the method of marketing very carefully. But do go for it if you want to please people of all genres.

  • All About Digital Marketing

    digital marketing

    If you are looking for ways to cut up your expenses on advertising, digital marketing is a good choice. With digital marketing, your company can increase its exposure to consumers without spending thousands of money. Its benefits are efficient yet it is a low cost form of marketing, the following all about digital marketing.

    Tools

    Tools

    Tools

    There are many kinds of digital marketing if you will depend on the methods used to do it. It makes use of different tools. Some may market products and services through email while others use RSS feeds. Some digital marketers also make use of instant messaging and video steaming. To use a video or email, you just need to create a video and upload it at popular sites like YouTube. The same process – creating a message using the preferred tool and uploading it at an appropriate site – goes true for other kinds of marketing.

    Kinds

    There are two basic kinds of digital marketing when you look into the relationship of the marketer and consumer. There is a kind that called ‘pull’ marketing wherein the consumers get to choose information they want to receive and the marketer does not have control over what the consumers receive or not. The second kind involves ‘push’ marketing wherein the consumer chooses to receive messages and the marketer gets to decide on the marketing messages that he will send.

    Advantages

    A lot of people opt to receive but do not welcome marketing messages that much. One reason is that there are too many marketing messages that approach them from the morning to the evening. If you want your audience to retain your marketing messages and influence their decision, digital marketing can be of great use. One of the characteristics of an effective marketing plan is to hit the audience at the right time. For instance, if you sell cars, the best time to show your marketing message to a person who is planning to buy a car is when he is about to decide or at least compare price, sellers, models, etc. This is when it gains its advantage over other traditional marketing media. Since a lot of people go online when looking for products and services that they need, the best place to market a business is on the internet. Digital marketing is usually done online and a lot of consumers go online when looking for something to buy. Thus, you have to show your ad or marketing message to them before they actually avail or before their actual purchase.

    It also has an edge if you want a targeted advertising. It is easy to focus your marketing messages with digital marketing. You can easily choose marketing media and sites that are normally visited by people within your targeted audience. You can also easily choose to do the marketing locally, nationally or globally. Another advantage of it is that your ad stays on the internet as long as you want it to be. For instance, a marketing video may be uploaded to YouTube or to your website. it will stay there as long as you keep your account or website.

  • Steps To Success In Online Marketing

    internet marketing sukses

    While creating a successful marketing campaign has never been easy, the advent of online marketing has simplified the process somewhat, while at the same time putting it directly into the hands of the online marketer. It is our hope that by following these Online Marketing Tips we can simplify the process further, allowing you and your marketing campaign to benefit from these  Steps to Success in online marketing.

    The Components of Online Marketing

    There are three basic components to online marketing: the blog, the website, and the Social Network. A blog allows you to share information, the fundamental purpose of the Internet, while a website allows you to promote your business. Using the Social Network to spread the word among vast numbers of online users has also become fundamental to a successful online marketing campaign. Understanding the effective use of these three components of online marketing will greatly enhance your campaign, while at the same time vastly improving your chances for success.

    The Blog

    Your blog is where you can really shine as an individual; sharing your knowledge, experience, and expertise. This is where folks will get to know you and, though this notion frightens some, putting yourself out there is crucial to the success of your online marketing campaign. It almost goes without saying that people prefer buying from someone they know and trust – almost. If they don’t trust you, why should they buy from you? And, if they don’t know you, how can they trust you?

    blog

    blog

    By sharing a bit of yourself, your knowledge, experience, goals, and values, you create an emotional bond with your prospective customer or client. By allowing them to share a bit of your world, through a combination of written content, pictures, even audio and video, they will feel as if they are getting to know you. This can only lead to increased trust. Your blog is the best possible place to do this. You can even begin to interact with individuals here, by encouraging comments, “shares,” and “follows,” which will further increase their trust in you.

    The Website

    Your website, as an extension of your blog, is where your product or service will shine. This is where folks will begin to understand the benefits of doing business with you. Once you’ve generated a personal connection through your blog, as well as building a sense of trust, sharing the benefits of your product or service becomes a natural extension of the new online relationship you’ve created with your prospect. Here is where all the traditional tools of advertising and marketing come into play: text, imagery, audio, and video; with video becoming ever more important.

    Your website is the ideal venue in which to explain the features and benefits of your product or service; with great emphasis on the benefits. Just as with traditional advertising and marketing, explaining how your product or service will improve the lives of your prospects is paramount. Do not get caught up in why it’s the best; instead, show them why it’s the best for them.  Video is, of course, the ideal medium for showing almost anything, but its best use is for showing your prospect how they will benefit from the use of your product or service. Seeing your product in use; seeing others enjoying the benefits of your service; seeing you demonstrate the usefulness of your product, can only enhance their esteem for what you might do for them. Your website is the perfect platform on which to accomplish this, as virtually all hosting sites offer the ability to embed video in your site.

    The Social Network

    Using the Social Network, sites like Facebook and Twitter, as well as the professional networking site LinkedIn, will help to spread your message across the Internet, and the world. The sheer numbers involved dictate your presence here. If you think of your Facebook profile as an extension of your blog and your Facebook Page as an extension of your website, with literally hundreds of millions of possible viewers daily, you begin to understand the importance of the Social Network as another tool in your online marketing strategy. The potential exposure here is awesome, and staggering.

    Because Facebook is so popular, with 750 million active users, and because these users love to share information, each of them generating about 90 pieces of fresh content per month, the potential for any single piece of information being shared is mind-blowing. In fact, if just one person shares your information, it has the potential to reach 16,900 people within a couple of days. From there, there is no limit, because every new share increases the possible views of your information by nearly 17,000 users, every other day or so.

    The sharing of information on Twitter, known as Tweets, is nearly as popular. These short, 140 character snippets of information have the potential to reach more than half-a-million users several times a day. Further, due to the nature of sharing information on Twitter, the short, to-the-point style, it is ideal for mobile sharing; evidenced by the 182% increase in mobile Tweets in the last year. Putting your information right into the hands of your prospect, even when not in front of a computer, makes it a wonderful resource for promoting your product or service. For business-to-business marketing, the power of LinkedIn is nearly as impressive. While the sheer numbers may not be as staggering, the audience is more narrowly targeted, creating an ideal marketplace for B2B promotion.

    The Elements of Online Marketing

    As with any marketing campaign, content is king. The use of text to explain yourself, enhanced by imagery to generate a more personal connection; as well as audio and video to promote your business are the four crucial elements of a successful online marketing campaign.

    Text

    Written content is, always has been – and always will be, the foundation of the online world, including online marketing. Without relevant, timely, well-written text content, online communication becomes virtually impossible. Enhancing your content with imagery, audio, and video is all well and good but, without compelling text, your online marketing campaign is likely to fail. The sharing of information is what the Internet is all about. Without quality written content you will become marginalized at best, and ignored completely at worst.

    Imagery

    Seeing you is as important as “hearing” you, i.e., reading what you have to say. By planting an image of you in the minds of your prospect, you enhance the personal connection and sense of trust you’re working so hard to foster. Due to the advances in digital image generation, it is easier than ever to place pictures of yourself, your business, even your satisfied customers on your blog or website. Being shy will get you nowhere. As explained above, promoting yourself, as well as your business, is essential to a successful online marketing campaign. Imagery enhances this.

    Audio

    As another tool for creating an online presence, audio is very inexpensive and offers additional benefits to those who use it properly. Especially when text becomes convoluted or confusing, such as instructional content on product usage for example, audio can bring clarity to your informational offering. Audio is also a great way to share information from other experts in your field. Audio interviews can be done conveniently and inexpensively, and will enhance your reputation as someone who is willing to share important information; regardless of the source.

    Video

    Video has become nearly as important as text in online communication, especially in online marketing. Video can be used to personalize your relationship with your prospect; to explain complicated product features; to display product or service benefits; as “How to” and tutorial enhancements. In fact, the possibilities for the use of video in online marketing are almost endless. With the advent of inexpensive easy-to-use video editing technologies and online video production sites, as well as the incredible popularity of online video platforms, video is fast becoming the default method of expression.

    Using YouTube to promote marketing videos has become nearly as universal as the use of the Social Network; with numbers equally staggering. Beyond sheer numbers however, there is the propensity of YouTube viewers to share the videos they enjoy. This then, is the reason for posting your marketing videos to YouTube. Creative, entertaining videos get shared by millions and the chance that your video might “go viral” is more than enough reason to post there. While online marketing does share many of the same characteristics of traditional advertising, it is the ability to build relationships over time with your prospects which make it so attractive; to say nothing of the convenience factor found in shopping online. By following these Online Marketing Tips, and by remaining faithful to the 7 Steps to Success, you will be able to profit directly from the advantages inherent in this multi-faceted marketing world.

  • The New Age of Digital Marketing

    digital marketing

    The new age of digital marketing has proved to be greatly popular amongst today’s most successful Internet businesses and corporations. The current marketing methods of the modern Internet have given birth to companies, which in turn, have lead to the rise of other ventures.

    Since the mid to late 1990’s popular websites such as Yahoo.com, Ask.com, and Answers.com have at some point sold advertising space on their respective domains. The idea of selling advertising room on a website is growing rapidly, even the world renowned Google.com has recently started getting in on the act; they have begun selling space to other various Internet companies such as auction giant eBay.com.

    marketing digital

    It is easy for one to see how placing an advertisement on Google’s site would tremendously improve a business’ chance of success. The same has been true of Yahoo since its inception in 1994. Yahoo’s success in attracting visitors via a number of ways such as games, videos, and free E-mail has made their site prime Internet real estate. And so the cycle begins, Yahoo started marketing themselves on television which resulted in more traffic, thus more advertising revenue for the company.

    Digital marketing on the web has grown to such a point where online businesses have been known to both spend and earn advertising costs. Consequently, the job market improves as more jobs are created, based on this model. Marketing digitally represents advancements in the tactics of advertising by keeping up with the ever rapidly progressing world of technology.

  • Istilah Yang Harus Diketahui Dalam Freelance Online

    freelance online
    World freelance online or often called with freelance work freelance businessman or had terms that can be confusing to new freelancers. Well, if you’re a freelancer, you should pay attention to the term – the following term. As for the important terms that you should know is the rating, testimonials, and more.
    Rating in the world of freelance online this is a number or value provided by the client for the provider you are working on. They will give you a rating from 1 to 10. The more the rating as you can, then the better and greater quality and prestige value you get from your clients. The second term is bidding. Bidding is the number or value of the auction you will get from the buyers or clients that use freelance services online. By getting the high bidding, quality you provide should be higher. That way, your clients will be satisfied with the results of your hard work. Terms for freelance work or turned off you must know is the pitching. This term is a bidding process that you do with your provider and the clients who will use your services. The concept of pitching is pretty much the same with the auction system is done in certain projects. So, you will compete to capture the deals they offer for the provider and the services that you will provide.