• 10 Steps To Network Marketing Online Success

    I just want to start out by saying that network marketing online is the only way to go if you really want to be successful in network marketing. The problem is that marketing online is like a jungle of hot new push button systems that promise to solve all of your problems combined with a sea of information which results in people getting overwhelmed and quitting very easily. Today I’m not offering a fancy new push button system or anything like that but I am going to lay out a ten step formula for you to become successful at network marketing online. 10 Steps To Network Marketing Online Success.

    1 – Network Marketing Company

    Obviously in order for you to be success at network marketing online you will need to join a company, it doesn’t matter what company you join as long as it has a great business model and you are joining leaders who will help you.

    2 – Auto-Responder and Sales Funnel

    Before you start driving traffic and generating leads you want a place to store your leads in order to build your list which is your auto-responder and you want a sales funnel in place so can have multiple income streams coming in on complete auto-pilot.

    3 – Funded Proposal

    The moment someone opts into your lead capture page you want to be offering a cheap information product or marketing system that is targeted to your niche, this allows you to make up front income even if people say no to joining your company. Everyone who has ever been successful at network marketing online has a funded proposal, My Lead System Pro is a great value packed system you could offer as a funded proposal.

    4 – Capture Pages

    You need lead capture pages in order to capture your prospects details and I don’t mean your company’s replicated websites you need to stand out from the crowd, always remember that people join people they do not join companies. (Unless all your stars are aligned). When it comes to network marketing online your lead capture pages have to be congruent with your marketing message, without matching up your marketing with your capture pages your opt in rate will be very low.

    5 – Web Presence

    If you really want to be successful at network marketing online you need a web presence, now a lead capture page is a web presence but if you are serious about network marketing online you need a personal blog, your blog will be your marketing nerve centre. A personal blog will allow you to build relationships and trust with your prospects, you can send everyone from the social networks to your blog, you can generate leads by putting an opt in form on your blog, you can do reviews on affiliate products and monetize your blog, and so much more. Take a look around at every successful person online and you will see that they have a personalized blog, if you want to be successful at network marketing online just do what the leaders are doing, create a personal web presences. (Blog)

    6 – Learning and Taking Action

    It’s only natural to want to learn about the things you are passionate about so if you’re really passionate about network marketing online then start digging into every online marketing course that you can get your hands on, you know the old saying “Knowledge Is Power”. I would HIGHLY recommend learning attraction marketing and the BEST resource for this is Mike Dillard’s Magnetic Sponsoring. Knowledge is power but it’s nothing without action! You have to take action and go through the trials and tribulations yourself and in doing so you will become a leader because in order for you to become a leader you first must lead the way. (Action)

    7 – Marketing Strategy

    There are a ton of ways to market online and if you focus on that fact you will get overwhelmed so don’t focus on how many online marketing strategy there are and just pick ONE. If you have never generated a lead online before then I could never be more serious when I say ONLY pick ONE marketing strategy and FOCUS on that one strategy until you are generating leads. I’m speaking from personal experience here, I used to be a “jack of all trades and master at none” I used to generate a few leads here and there but no real solid lead flow. It was only when I consistently FOCUSED on ONE marketing strategy that I started to generate over 10 leads per day and it is only increasing as time goes on. (This is with FREE marketing Strategies)

    8 – 25 to 50+ Leads Per Day

    Make it your goal to reach 25 to 50+ leads per day because when you do you will have every chance of being successful at network marketing online, you will have a totally different outlook on your business. You won’t care if that one lead doesn’t join your business because you have another 24 or 42 more leads to call on that day alone. (Your Posture Will Change And Your Leads Will Be Attracted To It)

    9 – Get On The Phone

    Another very important piece of network marketing online is picking up the phone and calling your leads, this is such an important piece of the puzzle and will greatly increase your results. Most people are afraid to pick up the phone and call their leads but you NEED to get over this if you want to be successful at network marketing online. In fact if you’ve branded yourself in your marketing calling leads actually becomes fun because when they answer there actually glad you called. It’s a great feeling when I call someone from the other side of the world and they pick up the phone and say “Ah Billee, How Could I Forget That Name!)… I live in Australia and there are people in America that know my name and follow my content, that’s the power of network marketing online. Mike Dillard has a great course that teaches you the right way to call your leads, it’s called Black Belt Recruiting. (I’m actually looking at the case now, it’s on my desk)

    10 – Teach Your Team

    I would have to say the key to massive success in network marketing is DUPLICATION so if you want to build a massive team teach your new business partners the strategies to network marketing online. To make this process super simple just plug your new business partners into a marketing system like My Lead System Pro and leverage the leaders within that system to train your team.

  • Benefits Of Marketing Online

    The benefits of marketing online are so vast that I don’t even know where to begin. There are so many benefits of marketing online that it could make your head spin. The bottom line is that the internet is an excellent medium for getting customers and for expanding your product base. If you’re wondering what some of the benefits of marketing online are, then this article is for you.

    online-marketing

    The benefits of marketing online are plenty and the internet has its perks. You don’t have to invest a lot of money to get started and there’s a wide variety of information out there that will help you on your internet marketing journey. In fact, let’s take a look at some of the benefits of marketing online that you can start using right now.

    1) Low cost to get started

    If you wanted to start a business offline, you would more than likely have to take out a business loan to get started. You would probably need around $50,000 to get started and would have to rent out a space to host your business from. Starting a business is tough to do offline, and with the rising costs of doing business, it’s hard to make any real significant profits. But online, it’s totally different. I would say you can start a business on the internet for less than $100 – maybe even $50. All you would need is a website, an autoresponder to keep in contact with customers, a product to sell, and a marketing strategy. All of this would probably cost you no more than $50.

    With this low cost to get started, you may be wondering why everyone isn’t signing up to do an online business. Well the fact of the matter is that a lot of people are. The problem is that a lot of people just fail to make their online business a success, and people are dropping out from the internet right now as we speak. This is one of the biggest benefits of marketing online but it isn’t the only one. Let’s take a look at one of the other benefits of marketing online and doing business.

    2) Ease of getting customers

    Well in any business, getting customers is tough. If getting customers were easy, almost everyone who started an online business would have success. But as we all know, this isn’t the case. However, the internet makes it possible for you to shorten the guesswork and the amount of time that it would take for you to get customers. Unlike offline marketing, there are just so many ways to get customers for free. You don’t have to rely solely on advertising as the only way to build a business. There are people out there where their only business is via the use of free marketing – and you can do the same thing too.

    You can utilize marketing methods such as forum marketing, video marketing, article marketing, and even question and answer sites. I know of people who are getting significant hits from their use of Yahoo Answers – the question and answer site. There are also people who are using methods like classified advertising to make money too. For some people, selling products on Craigslist.org is their only way of making money. I personally use Craigslist myself and I know that it’s a great way to get sales and to get customers via your use of it. Craigslist is mostly known for selling physical products, but there are some marketers out there who are having success with selling their digital items also.

    The bottom line is that the benefits of marketing online are many. These 2 benefits that I mentioned in this article doesn’t even scratch the surface of the many different benefits of marketing online – but hopefully you get the idea of why you should start doing business online today. Marketing online is an awesome way to get new customers for your business and don’t let anyone tell you different. I personally do business online for the reasons listed in this article and I can tell you that they’re excellent reasons for wanting to do business online. Be sure to utilize these tips today in your online business.

  • 7 Tips to Be A Successful Online Marketer

    Perhaps a quick introduction and a handy disclaimer is the best way to start this article on Internet marketing. Mainly because you should know who is talking and you should definitely know what you’re getting yourself into. I have been a full-time online marketer for over 5 years now, and I run 9 or 10 sites on the wwww – wonderful world wide web. I make a very respectable living and I enjoy every minute of it. But if you’re under the impression that all you have to do is to slap some content together and place it on a web site and watch the money roll in; then you are sadly mistaken.

    Don’t get the wrong impression, you can become a successful online marketer, but it will take a lot of time and work on your part. It just doesn’t happen overnight, at least, this has been my experience and we can only write about our own experiences and views. Over the years, I have also found it helpful to get pointers from someone who is actually doing what we want to do. So below I have put together 7 Tips for becoming a successful online marketer.

    1. Knowledge Up

    The whole concept of online marketing may seem quite simple, just place some content or product onto a website and you’re in business. The reality is quite different. It may take you years to learn all the complex techniques and tactics to compete in the online marketplace, which is becoming more and more competitive as more companies and individuals discover its great potential. Sure we have all heard stories of people who come up with a great idea and make an online fortune very quickly. People also win the lottery. But if you want to become a successful online marketer you first have to learn your trade.

    You have to acquire all the knowledge you can on Internet Marketing. Read articles and ebooks, take online e-courses, study and examine successful websites and/or marketers. There is a wealth of marketing information on the web. Just find it and use it. When I was first learning all the ropes, I made tons of mistakes but I was fortunate enough to come into contact with some successful online marketers who were actually doing what I wanted to do. People like Marlon Sanders, Ken Evoy, Corey Rudl, Neil Shearing, Brad Callens. I quickly became acquainted with these individuals and learned everything I could from them.

    This was not out of the ordinary or hard to accomplish, since all these marketers have comprehensive affiliate training programs to show even the most novice webmaster or marketer the ropes, most of these programs are free because these marketers want to teach you how to sell their products. This is a very simple way to get a quick education on how to market online. I personally liked the numerous free ebooks offered through Ken Evoy’s SiteSell program. many of these will drive you bonkers, especially if you’re new at this game, but only because they are so comprehensive and thorough-all the information can be a little overwhelming to say the least. But if you can work you way through some of SiteSell’s free marketing manuals and ebooks, you will get the basic knowledge to further your goal of becoming an online marketer.

    2. Find Your Niche Market or Subject

    Unless you already have a product or business you wish to market online, then your first task will be finding a good niche market or subject which you can explore and exploit on the web. Best advice, find something that you already have a strong interest in such as a favorite hobby or past-time, an area where you already have special training or something you always wanted to study and examine. This niche market or subject will take up countless hours of your time, so you have to really pick something you like doing. The major point here, if you’re doing something you like, it won’t seem like work. No matter which subject area you choose, you must check out the commercial viability of your topic. In other words, if you want to be successful, there must be enough commercial interest in your market or subject. There must be enough people searching for your product each month so that it’s viable.

    Use a program like WorkTracker or Google AdWords Keyword Tool to find the number of searches made each month for a keyword. Keywords are words or phrases web users type into search engines to find what they’re looking for on the web. You must have plenty of good searchable keywords relating to your subject in order for it to be workable. Another Keyword tool I like using is Microsoft’s Detecting Online Commercial Intention, which tells you the probability a certain keyword or site will have enough commercial potential customers who will purchase a product or service. (adlab.msn.com/Online-Commercial-Intention/Default.aspx)

    3. Google Up!

    google

    Google is the most important player on the web. While you shouldn’t ignore the other search engines, I would suggest you learn everything you can about how Google both indexes and ranks pages on the web. Getting a number one or even a top 5 listing for your chosen keywords in Google, can make or break your online business. Google simply sends/controls the majority of the quality search traffic on the web, get those top rankings in Google and you will succeed.

    Now Google gives webmasters many valuable webmaster tools and devotes a whole section to help webmasters with their sites. One valuable resource which is loaded with helpful information is Google Webmaster Tools. Use it! Also, if you’re just starting out, another good resource is Google’s “Search Engine Optimization Starter Guide”, which is a handy pdf file you can download. Just Google to find it.

    Always, keep in mind, Google is only like any other company supplying a product and in this case the product is their SERPs (Search Engine Results Pages), so the higher the quality of your content and pages – the higher your rankings in Google will be. Of course, seasoned webmasters know quality one-way backlinks is one of the most important keys to getting high rankings in Google. But it all comes back to quality, if you have quality content, people will bookmark it in all the social media sites, and related webmasters will link to your quality content. This does really happen, so creating high quality content should be your first and most important SEO strategy.

    4. Building Your Site

    Regardless of what kind of site you’re building, you must follow some very simple SEO rules. Make sure your site’s structure can be easily navigated by both your visitors and the search engines. Try to keep your site’s hierarchy simple, with all your pages reachable from the home page. Most webmasters only use three levels – homepage, topics and sub-topics – with all pages linking back to your homepage and no more than 3 clicks away from it. It is also a good idea to have a sitemap link on each page so that you don’t leave your visitors stranded. Check with Google’s Starter Guide for more information on how to create a proper lay-out.

    Personally, as an online marketer I seek out the top searched for keywords in my niche, and then create pages around that keyword or keyword phrase. This ensures you’re getting targeted visitors/customers to your pages. You can have hundreds of these keyworded pages on your site and connect all these pages together in a thematic arrangement so that the search engines can easily find and rank them.

    As for choosing a domain name, I also try to get my main targeted keyword in the domain. This helps tremendously with your search engine rankings because every backlink will have your main keyword in the URL. This will tell the search engines exactly what your site is about. Again, if you’re brand new at this, I would suggest you use a program like WordPress, which is free blogging software you can use to create a blog site. Another option, is to purchase or buy a SiteBuildIt hosting package from SiteSell, but this is more than just hosting, it’s a complete online marketing system you can use. It will take you step-by-step through the whole creation and marketing of your site or business on the web.

    5. Promoting Your Site

    This is probably the hardest part of online marketing, but it is something which is essential to its success. Too many webmasters/marketers build a fantastic site and then sit around and wait for the visitors/customers to pour in. Sad fact is, unless you actually get out there and promote your site you will get very little, if any traffic. Of course, there are exceptions, some sites instantly attract visitors and acquire countless backlinks just by word of mouth, but for the most part this simply doesn’t happen.

    You have to actively promote your site and URL. One method that I use is article marketing – writing simple helpful articles and distributing them all over the web. These articles have keyworded links back to your site. Simple and effective way to get your site out there. Another free way to promote your site is to tie it in with all the social media and bookmarking sites, so use Twitter, Facebook, MySpace, YouTube. to promote your site. Videos also have become very effective recently and you should be taking advantage of their great potential. So too is using a simple social bookmark program like the Addthis Button, which lets your visitors bookmark and build your backlinks for you.

    Google seems to be paying special attention to how many social bookmarks/links your site is receiving. It is a simple form of voting for the quality of your content if actual web users see it and bookmark/recommend it to their friends. The more Tweets, Diggs your content gets, the higher it will rank in the search engines, besides all those links bring in targeted traffic, which is what you want.

    6. Monetizing Your Site

    There are countless way to monetize or make money from your website once you have a steady flow of traffic coming to your site. We are not talking about tons of traffic here, a site getting just 100 or 200 visitors a day can prove very profitable. Personally, I like choosing affiliate programs which give a residual or have a re-occurring element to their payments. Make one sale and get paid for years to come, I am still receiving monthly payments from sales I made 5 years ago. So if you decide to place affiliate links on your pages, try to go with a company or program which gives you residual income for the life of the referred customer.

    I also like promoting high-end affiliate products simply because the commissions are obviously higher. Why sell a $20 item, when you can sell a $2000 one? Of course, there are countless strategies to marketing online, if you sell 100’s of that $20 item, you still end up in the same place. As for finding affiliate products to promote I like using the major affiliate networks like Commission Junction, LinkShare, Shareasale, ClickBank, Affiliate Window these networks are totally professional, do all your tracking and give you valuable information on how to market online.

    Another very simple way to monetize your pages is to use Google AdSense, now the payments won’t be as high as with promoting affiliate products but using AdSense is a simple and quick way to monetize all your pages. I also find AdSense very consistent and totally reliable, besides getting that check from Google each month, always puts a smile on my face.

    7. Track Everything That Moves

    Another major key to online marketing success is having extensive tracking in place. You must track where your visitors are coming from and what keywords they’re using to find your site. And what they do once they hit your site. I like using Google Analytics for tracking all my content but I don’t just depend on Analytics, I also use all hosting stats such as Awstats, Webalizer. I also regularly check my site’s traffic logs and daily visitors. All this tracking tells me what’s working and more importantly, what’s not working. Check your bounce rate and the amount of time people spend on your site as these are more than likely ranking factors.

    Also check how fast your site loads, Google is said to be making this another ranking factor which they use to rank your pages. Carefully reading of your site’s stats and logs will show you which keywords are profitable and making you money. Then you have to simply fine-tune your marketing to target those lucrative keywords or phrases. Keep building your rankings for those keywords over a period of time and you will be successful.

  • Growing Your Business With Online Marketing

    As a business owner, you know that one of the keys to a successful year is promoting your business. No matter what size your business is, marketing and promotion need to be addressed. Marketing has become a daunting task with the increasing number of online start-up businesses. And now, along with the traditional offline marketing methods, there are many online marketing tools and methods available. Online Marketing is also known as Internet Advertising, web marketing, web advertising or e-marketing. There are many benefits to marketing your business online. Here are a few.

    Lowering Your Costs

    cost

    A recent eMarketer article sites that “in the wake of the global economic downturn, marketers worldwide are shifting more of their budgets into cheaper, more-measurable categories. In most cases, that means online.” Your marketing budget is only so big and online marketing can stretch it even farther for you. TV and radio spots are expensive, printing costs for corporate and product brochures are expensive and traditional mailings cost not only in materials and postage, but deplete the environment as well. Why not direct potential customers to your website for information on products and services? Your website is your brochure, a marketing tool available 24 hours a day to prospective customers. Your revenue potential will increase while your costs diminish.

    Offline marketing ads for newspapers, TV and radio are for a limited time and you pay for the time slot and space. In online marketing, your ads potentially can stay up longer and over time you end up paying less. Using article marketing, you could either write an article yourself or pay someone else to write it. When that article is distributed online, it stays on the Internet for many years. For a small cost, you’ve placed a marketing proposition that stays around indefinitely pointing potential customers to your website and your products and services. ompared to traditional marketing or telemarketing, email marketing costs very little. These targeted messages will go directly into the homes and offices of your potential or existing customers.

    Reaching a Larger Market and a Targeted Market

    The Internet allows people from all over the world to do business with each other. From another recent eMarketer article, in 2009, more than 65% of Americans are Internet users. They’re not only checking e-mail and Twittering, they are shopping for products and services. With traditional media, your ads are restricted to a specific location for a limited time. When you promote your business online, you reach a larger audience than you would ever be able to reach otherwise since your marketing activity is not restricted by location. More potential customers always equal more sales opportunities.

    Online marketing allows you to target specific demographics such as age, location, gender and income levels and in many cases allows you to track the behaviors of these groups as they interact with your online marketing. It can also bring a branding campaign to life in a new way. This unique consumer interaction with your brand can leverage emotional links to your brand. Instead of a brand talking to a customer, your customer can interact with and experience your brand. This is intelligent brand marketing. You can influence people at the perfect time – their time, right when they are looking for information, comparison shopping and possibly buying.

    Flexibility and Tangible Tracking

    Online marketing can include email, newsletters, blogs, microblogs, podcasts, video and social media sites. All of these outlets have the ability to be flexible. An ad placed in a magazine or newspaper can’t be changed until the next submission. With online marketing you’ll know very quickly if a campaign is working and you can change wording or graphics and adapt product information to match changing market conditions.

    The Internet also removes any guesswork from measuring campaign results. Using web analytics you can measure the number of visitors that a campaign brings to your website, how long they stay and the average number of pages they visit. This important information along with the flexibility, allows you to improve the conversion of your campaign and to increase your return on investment.

    Instant Conversion Ability

    Online marketing allows you to convert a shopper to a customer instantly. A potential customer reading a traditional newspaper ad does not have the ability to click a mouse and buy your product or service immediately. Offline marketing involves more time and money to convert a shopper into a sale. Online ads allow direct response. Consumers can click to learn more about a product, sign up for a newsletter or RSS feed, or buy right then and there.

    This will in turn create a database for you, which, with email marketing, will allow you to reach people who have already expressed an interest in your product or service. And online marketing allows you to sell to anyone, anywhere and at any time. You’re not restricted by time, geography and location considerations. Internet marketing includes strategies such as search engine optimization (SEO), pay per click marketing (PPC), article marketing, blog marketing, online brandcasting, social media marketing and many more interactive marketing services.

    While these strategies may seem daunting at first, with a little research, you can use some of these tools to help you optimize your website and increase web traffic. Or, if you have it in your budget, there are companies that specialize in many SEO services. here are many benefits to both online and offline marketing. A mix of the two might be just what your business needs to grow.

  • Internet Marketing Business

    Internet marketing business is a term that includes all aspects of marketing products or services online. Narrowing down a bit, it means the business of strategising for the online promotion of a product or service. An Internet marketing business encompasses smaller but equally important activities – strategic website design, compelling copywriting, search engine optimization, search engine submission, reciprocal linking, online promotions, blogging, email marketing, and a lot else. Internet marketing business is also known by other names as web marketing business, online marketing business, etc.

    Internet marketers are constantly searching for and improving upon newer online marketing strategies that will help them drive more and more targeted traffic to their websites, resulting in an increase in sales. In other words, an Internet marketing business is all about exploring techniques and options that support and enhance the broader marketing objectives of a business. Any newcomer to the Internet marketing business should concentrate on search engine optimization, for the most traffic still comes to websites through search engines and directories. Besides, he or she should learn to generate targeted traffic online, conduct banner promotions, write superior content, and improve overall brand awareness. A concrete strategy is a definite plus for any Internet marketing business.

    internet marketing

    It provides you with a measurable way to target your market. This, in turn, makes it easy for people who are looking for what you have to offer. They can find you more easily and without any hassles. Traffic can be increased by search engine marketing, or by using pay per click campaigns. However, when all that is said and done, it should be emphasized that traffic marketing is not sales, and all visitors are not customers. So the next logical step is to place your attention on the visitors who have reached your site, and then try and convert them into customers of your product or service. An Internet marketing business differs in many vital ways from a conventional, brick-and-mortar business. One of them is the key factor of human interaction.

    When a visitor enters a physical store they are facing solid human interaction through a sales person or attendant. During this face-to-face contact, more than ninety percent of the communication that takes place between the two people is non-verbal in nature. An Internet marketing business does not offer that scope of non-verbal communication. Impersonal background code of a website storefront takes the place of warm human interaction. However, that problem can be solved by good content positioning if you have identified your target market well enough. An Internet marketing business is not hard to coordinate, nor is it too expensive. All you have to do is plan wisely and put that strategy into action. Proper implementation is half the battle won.

  • Four Essential Marketing Plan Components

    Preparing a Marketing Plan for your product or service is a real eye-opening experience. While we all hope that our product or service will appeal to the masses, the truth is, that may not happen. Assembling a Marketing Plan first and foremost forces you to clearly define what you are selling. From there, you define the demographics of the market for your product or services.

    You research on-going or upcoming trends in the industry, your existing and potential competition and whether or not the market is already saturated. And the time to analyze this valuable information is before you spend money opening the door to your new business venture. A marketing plan is one valuable tool that will help your business survive, the following are four essential marketing plan components.

    Analyze the Market

    This section plays an important role in determining who will purchase your product or service, and why. You need to identify such attributes as gender, age group, where they live, their buying habits and their social values. This section also has you look at the current economic climate including upcoming changes in laws or technology that might impact the delivery and/or reception of your product or service. It’s also important to take a close look at your competition whether it’s around the block or around the globe. The more you know about your competition the better prepared you are to deal with it. Know their hours of operation, their organizational structure, their promotions, their advertising outlets, whatever you can find out.

    Identify Marketing Goals and Objectives

    With the information about your target market and your competition in hand, you can better outline your marketing goals and the steps to take to achieve these goals. Identify what you think are your company’s strength and weaknesses, and the resources you have available including staff and finances. Committing your goals and the steps to a calendar will help keep your marketing efforts on track and provide you with direction.

    Define Marketing Strategies

    marketing strategy

    Before you can determine how you will market your product or service, you’ve got to put together a features and benefits list, including what it has that the competition lacks. You need a price point, packaging, and you need to decide if and how much you are willing to offer as a discount. All of this will help you properly position it in the marketplace. This information is the foundation upon which all your marketing and promotional materials are created. Next determine the various sources available for marketing your product or service. Some ideas include print ads, brochures, web banners, your own web site, trade show exhibits, partnership opportunities and promotional flyers.

    Implementing and Evaluating Marketing Programs

    The final two components are equally important. You’ve got to define a marketing budget, determine how you want to spend it and evaluate its effectiveness. Besides the marketing avenue, decide whether or not you need to hire employees, and what training they will need. Determine how you will motivate your employees, including your management, so that they share your goals and vision. Evaluating your marketing programs is just as important as the other steps. You may find you need to revise your marketing efforts including lowering the price, highlighting different features, even selecting different marketing programs.

    An effective marketing plan is one that is regularly updated. If the thought of creating a Marketing Plan has you overwhelmed, get yourself marketing plan software. Using software will save you time because the software knows the right questions to ask. You fill in the answers as necessary, push some buttons, and before you know it, you’ll be printing a professional-quality Marketing Plan that will chart your company’s future!