• Tips To Improve Your B2B Digital Marketing

    A long time ago, marketers reached their target audience through basic tactics – such as cold calling, television or radio – and were left with nothing more than the hope that these messages were actually heard. The entire marketing system was, to a degree, flawed. For this reason, many businesses have integrated digital strategies which have opened the door to one-on-one customer engagement and more accurate measurements of marketing efforts.

    However, with that said, the majority of B2B marketers don’t appear to share the same sentiment when it comes to ‘digital marketing’. For some reason, these marketers believe that their target audience aren’t using things such as ‘social media’ and their products or services are just too niche for digital to actually work. These speculations are entirely unfounded and it’s proven when you look at B2B marketers that have already moved away from traditional media and embraced elements of digital.

    The rise of digital within B2B markets

    The CEB Marketing Leadership Council conducted a survey of over 1500 customers – which are decision makers in business purchases – for 22 large B2B organizations. The findings showed the average customer made more than 50% of their purchase decision after online research, before even speaking to a sales representative.

    What this implies is that companies which aren’t making themselves visible on digital platforms are at risk of falling behind the competitors and, as a result, losing potential business. There are a few B2B marketers who are unwilling to take this risk. The same report showed that many of the largest B2B organizations were investing more than 50% of total marketing budget on digital. Most are within the experimental phase and held back by negative perception of digital media within the actual organization, but it still shows progress.

    B2B marketers tip-toeing into digital marketing

    If you’re considering digital marketing, there are a few tips to get you started based on what other B2B marketers are already doing. And they are:

    • Submit to the search engine gods:

    ‘Old timers’ using digital as a marketing strategy are already familiar with the power of the search engine. What the search engine rankings say to the customer is: This is relevant and important. A study conducted by Marketo showed that 93% of B2B buyers were using search engines to begin their buying process. Why is SEO so important? Because it allows marketers to reach their customers the moment that they’re looking. In other words, it’s a sales pitch meets interested customer.

    • Content is king:

    What is it about content marketing that has marketers so excited? It allows for effective storytelling. B2B marketers which are not making use of digital have to rely on referrals. However, by showcasing your expertise through blogs or video’s – preferably both – you’re engaging with your customers and telling them yourselves why they should choose you. Tying in with SEO, if your customers are looking for products or services which you offer, you can develop stories around these topics and have these customers come to you.

    • Embrace social media

    Social media is one of the biggest influences in the digital marketing sphere as it allows for real-time customer interaction. Earlier this year, Debra Aho Williamson, an analyst for social media at eMarketer Inc said that 68%of companies which were selling products or services to other businesses were getting involved in social media marketing.

  • The Importance of Strategic Digital Marketing Techniques

    In the world of digital marketing today you will find that it forms a very strategic and important place in all kinds of business especially with the e-commerce, this takes into account the transactional data as well as taking note of all communications that are digital. It is therefore realised from that, the foundations of digital marketing in the business place today to come from e-commerce. It is no surprise then that there are many marketing professionals who possess the skills together with the knowledge are in constant demand, these type of skills all of which on a daily basis are being developed further and further and as they do the understanding of what is needed and the techniques that are available will make digital marketing even more sought after.

    Digital marketing encompasses many aspects of consumer insight, creativity and of course innovation, but it doesn’t stop there, there is the communication angle to digital marketing, and it also brings to mind how the data is actually driven by the marketing and how web analysis and the applications play a big part. There are people that can provide a total service to enable you to have a system which is integrated for all the solutions you are looking for in digital marketing be it Search Engine Optimisations or PPC. In fact you will be able to find Affiliate Marketing as well as Rich Media, all the types of applications developments, display and usability analytics.

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    It is highly likely that in the forth coming years online marketing will be at the forefront of people who are currently using any type of mobile device given that technology keeps on expanding and business people as well as other users are more on the move, this will lead to a trend that will move away from the more traditional use of a PC on the desk top. You will do well to keep in mind, that not so long a ago there were certain businesses who made quite bold statements that they would not have use of a website, but the time is now upon us and gets more important weekly that having a web site for whatever business you are in is getting to the stage of a necessity.

    How successful your company and business will be able to be effective and perform online will become apparent by how you actually utilise the strategies that you use with online marketing, and making use of a digital marketing agency that will enhance your business and digital marketing will only be of benefit to you in the long run. Make no mistake, this a market where there is fierce competition, and you will need to get an overall balanced picture of how to tackle this situation and what exactly is available to you. Get hold of a digital marketing agency to fulfill all your requirements and solutions whether it be analytics, Search Engine Optimisation or Pay per Click, it is an area available to you and that you should be making use of.

  • Digital Marketing And The Future

    Anyone who has heard of digital marketing will know that this is instrumental in businesses across the board in getting web traffic to their web sites. Whilst it has only been around for the last few years it is something that all companies should be taking advantage of, it is a pivotal technology in increasing the amount of customers that are visiting your web site, giving you the analysis that drives them there and how you can keep them returning, to maximise your revenue.

    E-commerce and the knowledge that makes up digital marketing have applications that were perhaps not seen by some companies in the last few years. This has understandably taken some businesses by surprise and left them feeling less competitive in the current market place. But now there is nothing standing in your way to get your business up to date and benefiting from the services that are available and easily accessible for every business, whatever it is you are doing.

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    It doesn’t matter what size business you have, online marketing can be geared to fit in with whatever you require, and you will find that you will be able to build a system that will enable you to custom make and have access to the technology you might think only are being used by far bigger sites. You will get all the applications that are developmental from the different social and common known media that is out there today.

    As we are more than well aware because of the internet, business in all areas is taking on an ever increasing upward spiral especially in technology and this is no more represented by the advancement in digital marketing. You might be wondering how to go about this effectively and in reality getting a professional and knowledgeable digital marketing agency in will really pay dividends, rather than say trying to have it done in house. It is possible to get implemented in your business a managed hosted facility and data centre with all the solutions that go with it, this gives you the opportunity of making your internet business and you e-commerce business something that really matters in this day and age.

    Nowadays there many a digital marketing agency that will fulfill your requirements to make the most of the digital marketing that can increase your exposure to all those customers of your, which over time you have targeted, and if you are looking to up your rate of conversion digital marketing is one of the best ways to achieve that. It makes fine financial sense to use a digital marketing agency to totally streamline your business and the plans that you have for it online, really make it work for you and there is no reason within a short space of time you will be seeing the return on your investment in digital marketing by having your online business bringing you income that maybe you thought was not possible a few year ago.

  • Digital Marketing And The Current Trends

    If one steps back for a moment and considers how much technology is around, not only that, the very speed at which technology is advancing, you will understand the real fear of some businesses and people today that they could really be bringing up the rear as far as keeping abreast of the latest developments. This is no more apparent than with digital marketing and the far ranging use it has in the present economical market place, not only being aware of new technology but actually having it in place and working effectively for you.

    As it is common sometimes, businesses and companies as part of their policy will have in place a budget to acquire the latest innovations in the market, that by any stretch of the imagination does not mean the technology is being used in its most optimum manner, sometimes just due to lack of inexperience or insufficient knowledge, what actually should be making your business returns, is actually costing you. As technology momentum increases, so does the knowledge people have in specific fields and that is certainly true of digital marketing. There are people who have the skill and the knowledge to optimise any system you want put in place, and make sure you are getting full use and being rewarded for implementation of digital system.

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    As consumers are getting much more aware and have an ever increasing desire for the latest technology, it seems increasingly popular to make use of the mobile phone on the internet, this is having a dramatic effect of taking digital marketing to an even greater level than was ever previous thought of. Getting yourself access to the vast amount of very switched on customers whose demands are ever growing are the specific reasons more and more companies are turning to a digital marketing agency that can carry out a skilled implantation of digital marketing to ensure you have a really effective and affordable channel that you can market.

    If you are able to create the chances where you can from the beginning contain your customers, it is more than possible that you will be able to keep them with you digital marketing does not mean you have to have some huge budget in place to be effective in your chosen market, but having access to the right channels and applications is essential and a digital marketing agency will give you this facility, as well as making use of the ever more popular social media places that are with us today.

    Digital marketing is here to stay and has become a reality in the way that companies look at conducting their business, the information they receive, how they go about it, and how they take advantage of this information to enhance performance. If you take a moment to just have a look at the amount companies offering their services in the field of digital marketing you will quickly realise how important this industry is.

  • Strategies And Advantages Of Internet Marketing Online

    Web marketing is also referred to as Internet marketing online or e-marketing. It means marketing of products and services over the World Wide Web or Internet. It brings together the creative and technical aspects of the Internet, which includes design, advertising, development, and sales. All aspects of traditional marketing methods are used in a more interactive and effective manner. Internet marketing online also includes marketing done through e-mails and wireless media, in addition to marketing done on the Internet. It combines the management of digital customer data and customer relationship management using electronic media.

    Internet Marketing Strategies

    internet-marketing-strategy

    Online marketing strategies have a slightly different approach to attract customers, as compared to traditional marketing. The company designs a website to sell its products and services and launches it on the Internet. Here, the basic aim is to attract target customers to the site and make them browse through and ultimately buy the product they are looking for. But the problem is the stiff competition. A number of other websites might be selling the exact same product. Then how do we influence the customer to enter your site and stay there?

    For this, Internet marketing online or e-marketing places the media along different phases of the customer engagement cycle. This is done with the use of search engine optimization (SEO), search engine marketing (SEM), e-mail marketing, banner ads, and website promotion marketing. Here, the website is built and designed in such a way that it becomes search engine friendly. Once the customers click on the site, they may be asked to provide e-mail IDs for newsletters and other information, and then the company has a load to leads to follow up with.

    Internet Marketing Business Models

    Let’s have a look at some Internet marketing business models :

    • E-Commerce Model: Here, products are sold directly to the customer (B2C) or to businesses (B2B).
    • Websites Based on Leads: Here, the company generates sales by following leads from the websites.
    • Affiliate Marketing: In this process, the product or service developed by one entity is sold by other sellers for commission. The company provides marketing brochures, sales letters, and affiliate links to the salespeople along with product details and images.
    • Local Marketing Using the Internet : Small companies utilize the Internet to find leads and build relationships for real-world advantages. It uses tools, like social media marketing, online sales promotion, and local directory listings.

    The main advantage of Internet marketing online or web-marketing is that it is relatively less expensive when the ratio of cost against reach to target customers is considered. The Internet has a global audience, so whatever is posted, written, or done on the web can be seen by the whole world.

    It is an excellent way of reaching out to people across the globe with less effort. Companies can reach global audiences and measure the statistics using inexpensive tools, and advertisers can use methods like pay per impression and pay per click, and response of the target customers is quick. The effectiveness of Internet marketing can be easily measured, and results of the campaign can be tracked with analysis of the Internet data.

  • Top 5 Reasons You Should Market Online

    With Internet technology on the rise, almost every business has a website that offers information and/or the company’s services or products to customers. In order to further promote their site and services, businesses have begun utilizing Internet marketing strategies to drive more traffic to their site, increase their sales and bring their website and business to a whole new level. Though many are jumping on the online marketing bandwagon, some companies, particularly smaller or home-based businesses, are weary of the new technology and have yet to take the plunge. Here are the top five reasons you should market online :

    1) More Customers

    Marketing online will dramatically increase your pool of potential customers. With billions of people using the Internet each day, you’re bound to get more recognition with online marketing than through traditional forms of advertisements. By adding a contact email to your website, you’re enabling people to contact you and provide their information, proving that you’re reachable and interested in their feedback.

    2) Networking

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    Internet marketing allows you to network with people that you would have never met otherwise. Along with potential customers, millions of other business owners and companies market online and use the Internet to network with others. Joining newsgroups and networking communities allows the opportunity for business deals and sales that would have never been possible.

    3) Freedom Of The Web

    A great thing about marketing on the Internet is that you don’t have to see your customers in person. You’re free to sit at home or in your office wearing pajamas speaking to potential customers through the web. It is your website, not you, that the customers are seeing so you don’t need to worry about your own professional appearance. It is, however, important to make sure that your site represents everything your company is about and does it in a professional, tasteful manner.

    4) Several Options 

    There are so many different ways to market online, that it’s almost inexcusable to not take advantage of the technology. With so many different online marketing techniques available, you’re sure to find one that fits your needs and targets the type of customers you’re looking for. From article marketing to blogging, ezines to press releases, there are several ways to get your name out there and attract consumers to your site.

    5) Less Time Consuming

    Because most online marketing methods are automated, it requires very little of your time and effort. After setting up an initial marketing campaign, you have the freedom to sit back, relax, and watch it all unfold. You can purchase software to automate your advertisements or outsource to a marketing company to take care of the work for you. You can set up automatic emails, website updates, podcasts and videos as well as auto-reminders to let customers know that new information is available and ready for their review.