So, let’s cut to the chase. How do you take advantage of the brand new online marketing tips that are all over out there? Here is a list of the common factors that will affect your online marketing campaigns. These factors will affect key results such as ROI, cost per click, conversion rates, and quality score, (when talking about pay per click marketing, which is one of the new online marketing tips).
The first thing you need to understand when implementing the new online marketing strategies is that your keyword quality score will drive the success of any online marketing campaign. The quality score is a measure of relevance for your ad. The search engine, whether Google, Yahoo, MSN, or any of the others look for relevant ads that match most closely the subject matter that the customer is looking for. For example, if you have are advertising hiking backpacks and your ad links to a webpage selling hiking shoes, your quality score will be poor. This will increase your cost on the new online marketing campaign and you will end up getting “slapped” by Google! This is not what we want. So here’s the first new online marketing tips :
- Your ad needs to be relevant to the landing page. The landing page is the first page your customers will see when they click on your ad. In the case above, we were speaking of hiking backpacks. If you’re advertising hiking backpacks, it would be wise to link to the page of your site that is selling the hiking backpacks. This will improve your relevancy between the ad and the landing page.
- The second new online marketing tip relates to your keyword selection. It is wise to select low competition keywords. Google AdWords has a free keyword research tool that will give you relative competition numbers to determine which keywords are searched the most and how competitive the bids are for those keywords. Try to stay with the long tail keywords. Long tail keywords are those that are 3 words or more in one keyword phrase. Long tail keywords have less competition.
- Here’s my favorite new online marketing tip: include a sitemap on your website. This will make it easier for the search engine’s spiders to find and index your page. As long as your page is relevant, you’ll be fine and will get a better quality score.
I hope these tips are helpful to you. They have helped me to drastically improve my pay per click campaign results! I’m sure they’ll improve yours as well. Good luck and go get ’em.