3 Certification Every SEM Manager Should Have



This year, Google opened up their office here in Indonesia. This is another strong evidence that Indonesia is one of the hottest market for online businesses.

A study by Google rival Yahoo! found that Indonesia is the largest and fastest growing online market in Southeast Asia, with online usage growth of 48 percent in 2010, compared to 22 percent in 2009.

Every company here are looking forward to expand their business online and search engine marketing become the important part for their expansion. If you are looking for a career in search engine marketing, here are 3 certification that I think every SEM Manager should have

  1. Google AdWords Certification. Google AdWords holds the biggest share on the search industry here in Indonesia. The certification includes the fundamental, search, display and reporting exams. To get certified, you need to pass at least the fundamental and 1 other exam. Start here
  2. Google Analytics Certification. Able to analyze the campaign performance is essential. Google Analytics perhaps is the most popular tool to analyze website performances. Having the certification for Google Analytics will not only help you improve your knowledge, but also convince more your future employer. Start here
  3. Kenshoo Enterprise Pro Certification. If you’re working in big companies with big bucks for their search marketing budget, solid and effective tools are important. Kenshoo Enterprise gives advertisers and agencies the control, automation, and results needed to make better investment decisions across search marketing and online advertising. It is also one of the most recommended tools today. Start here

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